Empowering Industry Professionals Through Service Design Education

Empowering Industry Professionals Through Service Design Education

Description

I teach service design as a systemic, hands-on discipline. Participants master user-centric data collection, iterative ideation, and concepting through real-world projects, learning to see challenges as interconnected systems, not isolated problems.

The focus is on practical adoption. Professionals and students apply these methods directly, integrating service design, whether fully or in part, into their work to drive tangible change in their organizations.

Outcome

  • Students gained practical tools to integrate user insights into strategic decisions, reducing reliance on assumptions and enabling faster, more informed choices that align with real user needs.
  • Adoption of customized, scalable methods, such as rapid prototyping and journey mapping, directly into their processes, fostering a culture of iteration, collaboration, and continuous improvement.
  • Translated workshop learnings into actionable projects, driving tangible outcomes like improved customer satisfaction, streamlined service delivery, and new revenue streams, proving the ROI of human-centered design.
Using Format