In-Context Research for Excellent Hospitality Experiences
In-Context Research for Excellent Hospitality Experiences
Description
Years of in-context research across client work (most often confidential, as in this case) have proven its power: Observing users in their actual environments across all touchpoints of a complex service system, even briefly, unlocks unspoken behaviors and emotional drivers that digital methods overlook.
By grounding insights in real-world context, I’ve repeatedly turned hidden pain points into breakthrough concepts, ensuring solutions are sharp, relevant, and deeply human-centered.
Outcome
- Uncovered unarticulated user needs and behaviors that lab or remote research misses.
- Translated real-world context into precise, human-centered digital service opportunities.
- Delivered innovation concept grounded in authenticity, not assumptions, proven across confidential, high-stakes projects.
