Digital Concept Adapted to Fit Commuter Behaviors

Digital Concept Adapted to Fit Commuter Behaviors

Description

Urban commuting behaviors explored through in-depth and in-context qualitative research, observations, and interactive tools to uncover the real needs and frustrations of travelers for a private-sector mobility provider.

Our customer journey maps, personas, and insights workshops turned these findings into actionable strategic guidelines, helping the client design connected services that align with users’ daily realities.

Outcome

  • Delivered clear, human-centered insights that directly informed the client’s business strategy, reducing guesswork in service development.
  • Created actionable personas and journey maps that highlighted critical pain points, enabling the design of services tailored to real commuter needs.
  • Facilitated collaborative workshops that united cross-functional teams around a shared vision, accelerating decision-making and implementation.
Using Format